Welcome
Everything you need to get the most out of Outbound.com.
Welcome to the Outbound.com Knowledge Base. Step-by-step guides for connecting your accounts and working with Outbound.com, organized by the part of your business they cover.
Getting Started
How to Log In to Your Account
Sign in to Outbound.com with Google or your email and password.
Open Your Workspace Settings
How to find the Settings area in Outbound, where you manage your workspace and hosting.
Ad Management
Viewing Your Leads
See every lead in one place — where each came from, who they are, and where they sit in your pipeline.
What to Expect After Your Ads Launch
Why new campaigns take time to ramp up, and how the learning phase works.
How Does Outbound Use AI?
Expert marketers run your strategy and watch your ads — AI just handles the repetitive work.
Should You Apply Google's Suggestions?
Why to check with your team before applying automated suggestions or changing settings.
Why We Pause Your Other Campaigns
Why we pause the campaigns already in your account and rebuild around your goals.
Call Tracking on Your Ads
Why your ad landing pages show a tracking number, and what it means for performance.
Add a Payment Method to Google Ads
How to add or update a payment method — plus a backup card so your ads never pause.
Add a Payment Method to Meta Ads
How to add or update a payment method for your Facebook and Instagram ads.
Google Ads Not Running Due to a Payment Issue
Fix a 'payment declined' or overdue balance that paused your ads — and the role you need.
Google Ad Management
Google Ads Access for Your Free Audit
Give Outbound.com read-only access to your Google Ads account so we can run your free audit.
Google Ads Advertiser Verification
What advertiser verification is, how it works, and what to bring to your first check-in call.
What Is a D-U-N-S Number?
What Dun & Bradstreet and a D-U-N-S number are, and how one can speed up verification.
Getting Your Logo on Your Google Ads
Where your logo can appear on Google, and what to have ready for your first check-in call.
Meta Ad Management
Create Your Meta Business Account
Set up the Meta business portfolio and ad account you'll need for Facebook and Instagram ads.
Give Outbound Access to Your Meta Ads
Add Outbound as a partner in Meta Business Settings using our Business Portfolio ID.
Boosting a Post vs. Running Ads
Why we run real campaigns through a full ad account instead of the Boost button.
Local SEO
SEO
Website
What Is DNS?
A plain-English guide to DNS, the records that make it work, and our DNS management add-on.
Connect Your Custom Domain
Set up DNS records in Outbound to host your landing pages on your own domain.
Call Center
Viewing Your Current Call Routing
See exactly what happens to an incoming call right now — where it goes and why.
Reviewing Your Calls
Read the transcript, listen to the recording, and see the AI summary for any call.
Setting Your Hours & Schedule
Set your business hours, holidays, and after-hours handling so your phone is answered right at any time.
Call Overrides
Temporarily change where your calls go for the next few hours, without touching your regular hours.
Ring Groups
Ring one or more of your own phone numbers — all at once or one at a time — when a call comes in.
The AI Knowledge Base
How your AI receptionist answers caller questions — and how to write entries that get great answers.
General
Grant Access to Google Analytics 4
Add Outbound.com to your Google Analytics 4 property so we can measure how your website is performing.
Setting Up Additional Emails for Your Business
Why to use department emails, aliases, and shared inboxes — and how to set them up.
Frequently Asked Questions
Quick answers to the questions we hear most.
Can't find what you're looking for? Press ⌘K to search, or contact the Outbound.com team — we're happy to help.